FREE WEBINAR: INSTAGRAM FOR PHOTOGRAPHERS

EMELIE BERNBORG

Photographer & business coach with over fifteen years of experience, trusted by tens of thousands of creatives and entrepreneurs.
"EMELIE SHAPED THE AUDIENCE OF PORTRAIT PHOTOGRAPHERS"

“Emelie Bernborg is the foundation of young portrait photographers in Sweden, having shaped the audience of photographers we see today. She raised an entire generation of young creatives to believe in themselves and dare to pursue their dreams.”

Emelie Bernborg is a Swedish photographer, business coach, and creative strategist with a bold vision and global experience. She’s mentored tens of thousands, built Scandinavia’s leading photography membership, and worked with brands from Iceland to Australia.

Surviving the 2004 tsunami shaped her mission, to live fully, lead with heart, and help others grow with clarity and confidence. Today, she works with brands, entrepreneurs, and creatives ready to lead, sell, and stand out.

HOW WE CAN HELP YOU ↓
From overwhelmed beginner to fearless mentor

What I needed didn't exist, so I created it. 

At twenty-one, I dreamed of working as a photographer but cried more than once comparing myself to others online. Back then, all the photo courses felt stiff, technical, or overwhelming. I craved something fun, practical, and real.

So in 2010, I started creating the kind of resources I wish I’d had. No fluff, no pressure, just tools that actually help you grow as a photographer. 

That one decision has now helped tens of thousands of photographers build confidence, book dream clients, and feel proud of their work. 

WHAT WE OFFER
FOR PHOTOGRAPHERS

Membership

 

Emelie and her team of ten run the largest membership site for portrait photographers in the Nordics, and in 2024, she also launched a membership for English-speaking photographers. 

PARTNERSHIP WITH BRANDS

Collaborations

Emelie has previously worked as an ambassador and course leader for Canon, and has also collaborated with brands such as Adobe, Tamron, Lowepro, Sandisk, Lexar, Sigma Art, and more.

PRIVATE BUSINESS ACCELERATOR

1-1 Coaching

Emelie works with a limited number of 1-1 coaching clients each year, focusing on business development, social media, website strategy, and advanced marketing techniques to quickly break through blocks and start selling more.

LEVEL UP YOUR PHOTO BUSINESS

Her Fearless Focus Membership

 

The goal for members is simple: to land one new photography booking every month, through powerful ideas, compelling copy, a strong website, and a photo business that feels both professional and grounded.

Inside the membership, you’ll find the exact strategies and tools you need to stand out in a crowded market, without burning out or second-guessing yourself. Whether you’re building from scratch or ready to go all in, this space is designed to help you grow with clarity, confidence, and consistency.

JOIN THE WAITLIST →

PARTNERSHIP

Collaborations

Emelie is known for her authentic product storytelling, intuitive sales strategies, and creative ideas that drive real conversions. She only takes on a few collaborations each year to protect the trusted brand she’s built over 15+ years.

A collaboration with Emelie starts at $2,000 and up.

GET IN TOUCH →

ACCELERATE YOUR BUSINESS

1-1 Coaching

Emelie has coached over 10,000 female entrepreneurs across a wide range of industries, known for her sharp eye for detail, brilliant offer creation, and her ability to spark courage in everyone she works with. If you’ve got the self-leadership, she’ll help you reach heights you didn’t think were possible, in less time than you imagined.

A private VIP day (half or full) with Emelie starts at $2,500 and up.

APPLY NOW →
real results

FROM OUR CLIENTS

“If you have a dream, Emelie will help you make it real”

 

“If you have a dream in your heart but aren’t sure how to make it happen, start your journey with Emelie. I joined the Swedish community almost immediately when it launched, and I’ve never looked back. My skills and confidence have grown more than I ever thought possible, and the support from Emelie and the group is truly amazing. Don’t let fear hold you back—if you have a dream, this is where to start.”

– THERESIE DE GOSSON

“To levels I never thought were possible!”

 

“Few people inspire as much as Emelie does. Being part of her photography training has taken me to levels I never thought were possible.

Today, I’m a professional photographer, something that felt like an impossible dream just a year ago.

Thank you, Emelie!”

– SARAH JOHANSSON

“The best decision I’ve made, as a photographer and as a person”

“Joining Her Fearless Focus was the best decision I’ve made, not just for my photography, but for myself. The support, encouragement, and knowledge inside the community are on another level. I’ve learned more than I ever imagined, and the feeling of belonging here is everything. I’ll stay until the day the platform closes. Forever grateful!”

– LINDA THÖRN

“From no bookings to fully booked, thanks to Emelie”

 

“I thought I had to give up on my dream of being a full-time photographer. Then I found Emelie. I joined her membership with nothing left to lose, and within just a few months, I went from no bookings at all to being fully booked. Last week alone, I got a new inquiry every single day. Emelie, you’ve changed everything.”

– SANDRA BERKEMO

READY TO DO THIS?

Apply to work with me

Ready to take things to the next level? Fill out the form to apply. I only take on a handful of clients each season to make sure every collaboration gets the focus it deserves.

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Free webinar

Join this free webinar and learn five powerful Instagram strategies that help photographers get more followers, write posts that actually lead to bookings, and sell without feeling salesy.

Perfect if your account feels stuck, you’re tired of posting without results, and you’re ready to grow, without burning out.

JOIN FOR FREE