“What if $37 got you one new client a month?”
Honestly, standing out as a photographer has never been harder.
You’re constantly fighting to not get scrolled past, while trying to build a successful photo business that brings in consistent clients, without having to post every single day.
➡️ With 18 years of experience and 10,000+ photographers helped, I’ll show you how to grow your dream photo biz without the overwhelm.
I NEED THIS, TELL ME MORE!
You keep thinking things like:
➜ Why isn’t anyone commenting on what I share?
➜ Why do my photos look so flat compared to everyone else’s?
➜ How the heck am I supposed to get clients to even find me?
You're stuck comparing yourself to others, and the to-do list is just wayyy too much.
You try showing up on Instagram, but the likes are low and the comments are silent, so you post less and start wondering if it’s even worth it.
➡️ You show up for a week, then go quiet for two. No motivation, because the effort isn’t paying off.
You try to boost bookings with minisessions and holiday offers, but even low prices don’t bring the flood you hoped for.
➡️ You start losing confidence, wondering if you’re really as good as you thought. Next time, it feels harder to promote because last time flopped.
You spend money on new props, hoping they’ll make your photos stand out to reach your dream clients.
➡️ But even with dreamy dresses and new gear, it’s still quiet, and you feel overwhelmed, not knowing where to start to get clients.
You don’t just want another Chat GPT prompt or quick fix, you want a successful photography business, without the overwhelm.
➜ You want your photos to pop, so you really stand out in the crowd.
➜ You want clients who value your work, book you without hesitation, and keep coming back.
➜ You want to feel proud of your brand, confident in your prices, and clear on your direction.
➜ You want a community that lifts you up, celebrates your wins, and reminds you you’re not doing this alone.
It’s all waiting for you inside one powerful membership for maternity, family, kids, newborn and wedding photographers.
FOR PORTRAIT PHOTOGRAPHERS - IN ALL NICHES
For maternity, wedding, boudoir, branding photography, newborn, kids, and family photographers, all craving that hustle free and successful photo business.
For those who photograph children of all ages, families, and newborns in a lifestyle setting.
For those who photograph maternity and births.
Studio photographers who photograph businesses, families/children, maternity, newborns, or other portraits in their studio.
If you photograph weddings or boudoir, you are also a great match for our membership.
Are you posting things like,
and wondering why no one’s commenting?
It’s not the algorithm that’s the problem, it’s that your posts aren’t giving people a reason to engage.
The longer you go without comments, the deeper you sink into the algorithm “basement”. Climbing back up gets harder the longer you stay quiet.
By simply changing the way you start (hook) and end (CTA) your captions, you can make people stop, read, comment, and even book you.
Right now, Instagram is actively prioritizing smaller accounts. You have every chance to grow, if you know how to show up the right way.
❌ FROM: Feeling unsure in new locations, not knowing where the best light is.
✅ TO: Instantly spotting the best spots and confidently capturing magical photos right there.
❌ FROM: Worrying about bookings, getting ghosted after inquiries, and hearing you’re too expensive.
✅ TO: Building a loyal client base with consistent bookings, and creating a brand people want to book, no matter the price.
❌ FROM: Barely getting comments, a stagnant account, and no bookings coming through your Instagram.
✅ TO: Actually understanding how Instagram works and writing posts your dream clients want to engage with.
❌ FROM: Struggling to see your own photos as truly good, and doubting if anyone would even pay for them.
✅ TO: Feeling like a badass photographer, proudly showing your work and simply saying “thank you” when someone compliments your photos.
MATERNITY, WEDDINGS, FAMILIES, FLASH, STUDIO, BRANDING, VIDEO, PHOTOSHOP & LIGHTROOM.
Join inspiring live photo shoots (and edits!) every month, led by expert photographers in specific niches.
Get behind-the-scenes hacks for light, posing, and settings, plus creative ideas you’d never come up with on your own.
When joining as a 3-6 month member, you get access to our "Master Collection," which has over 100 actions (Photoshop), 50 presets (Lightroom), Sun flares, Fog overlays, Rain overlays, Sky overlays, and much more, a value of over $1000!
WORTH $1000
This bonus is included when you sign up for the 3 or 6-month plan. You can pay this monthly.
20 STEPS TOWARD A STRONGER BUSINESS THAT ATTRACTS YOUR DREAM CLIENTS
With 18+ years of experience and over 10,000 photographers helped, we know exactly what it takes to grow a successful photo biz.
That’s why we created The Fearless Progress, a 20-step roadmap so you always know what to focus on next.
No more guessing, no more getting stuck.
WORTH +$1000
Do you sometimes get ghosted after someone emails you? Or do you have trouble getting a response after the first reply? With our (tested!) email templates, you'll get more YESes, more satisfied customers, AND save a lot of time.
WORTH $200
You can always switch to a monthly plan after your 3-6 months.
Here's a few photographers that used my proven framework, that I'll share inside the membership:
Born in 1987 in Sweden, with experience from photoshoots and collaborations in the US, Thailand, Australia, Iceland, Greece and more.
Former Canon ambassador, mentor to over 10,000 photographers, and now fully focused on helping others grow through education and community.
At 21, I decided to start my own photography business, even though I had no idea how to run one.
But I knew one thing for sure, I loved photography and wanted to do it every single day.
I quickly noticed a gap - there just weren’t enough fun, accessible photo courses out there.
So I started creating my own.
Since 2010, I’ve been helping photographers master backlight, find killer photo locations, edit with confidence, and most importantly, build businesses that actually work.
Helping others do what they love is what I love most.
A few quick facts about me:
I’m a mom to Freya (2020), Tyr (2021), and Èldar (2023).
I survived the 2004 tsunami in Thailand, where I lost my 9-year-old sister Paulina. Her name is tattooed on my arm as a reminder to always follow my dreams
And yes, I’m that crazy cat lady who brought home the cuddliest beach cat from an island in Greece in 2018.
Every Monday, get a fearless start to your week with our Fearless Mindset, designed to boost your productivity, spark content ideas, and help you reach more dream clients with confidence.
EVERY MONDAY
Welcome to your new lounge, where you can discuss, share photos, and ask questions to members or the team.
EVERY WEEK
Share a post, page, or photo for constructive and friendly feedback from other members or our team!
EVERY MONTH
We love templates! In the membership, fantastic templates will be released, saving you a tremendous amount of time.
EVERY MONTH
A deep-dive training into the 2025 Instagram algorithm and how to actually attract clients through your content.
You’ll learn:
The 10 most powerful engagement-boosting strategies for photographers
How the algorithm really works (goodbye, myths!)
What to post, how often, and how to get seen.
Features most photographers miss, that boost your reach instantly
Reels strategies that bring in new clients, for real!
DOWNLOAD AVAILABLE
Download and save!
Value: $500, only included when you join before the countdown ends!
We’re so confident you’re going to love our membership that we offer a 100% risk-free guarantee.
If you join and complete the tasks from the first lesson, but still don’t feel satisfied, we’ll give you a full refund.
You just need to request your refund within 10 days of purchase and show that you’ve gone through the first module. Then we’ll refund you, no questions asked.
COUNT ME IN!
STEP BY STEP + COMMUNITY SUPPORT TO LEVEL UP YOUR PHOTOS, YOUR CONFIDENCE AND YOUR BUSINESS.
PRIVATE FACEBOOK GROUP
Get support, quick wins and expert help from our amazing team of expert photographers.
Value: Priceless
LIVE PHOTOSHOOT & EDITING SESSION
A magical behind-the-scenes session with an expert photographer, including live Q&A.
✅ Download available
Value: $300
LIVE Q&A, FEEDBACK OR BONUS SESSION
Monthly live session with Emelie or a guest expert.
✅ Download available
Value: $300
THE FEARLESS PROGRESS
20+ focused lessons to build a thriving photo business, step by step.
Value: $1000
TEMPLATES, ACTIONS & PRESETS
As a 3-6 month member, you’ll get access to 100+ Photoshop & Lightroom tools and 10+ Canva templates to save time and elevate your brand.
✅ Download available
Value: Over $3000
GUARANTEE
Try it for 10 days, love it, or get your money back!
TOTAL VALUE: $4600
One-time payment, and your price stays locked in for as long as you’d like to stay!
⭐ Save $72 ($12 monthly) compared to the monthly plan.
⭐ 100+ ready-to-use edits and templates included, valued at over $3000.
Your price stays locked in for as long as you’d like to stay!
⭐ Save $21 ($7 monthly) compared to the monthly plan.
⭐ 100+ ready-to-use edits and templates included, valued at over $3000.
No commitment, cancel anytime directly from your account.
Monthly membership does not include templates, actions, or presets.
JOIN MONTHLYI waited for some magical feeling that would tell me it was the right timing. I believed that the anxiety was my gut feeling, telling me it was not quite the right time, not now.
After a long time, I realized that feeling would never come. I had to dare to jump and take a chance.
There's a reason for the expression 'outside your comfort zone.' It's a thing. Your brain prefers not to do new things; it likes to stay in the same patterns as before. So, to get somewhere you haven't been, you must do things you haven't done before.
When you decide and dare to take a chance, we're on the other side. We silence your voices that maybe you can't do it, that no one wants to pay for you anyway. We give you tools to reach customers who value you and never want to haggle or question. We're there, and we help you believe in yourself.
How do you want to remember this time in the future? Is it the year you dared or the year you postponed your dream for another year? ♥
“Joining Her Fearless Focus is the best thing I’ve ever done for myself. I never imagined I could grow this much in just one year.
The membership is like a full-on buffet of content, and you get to choose the level that fits where you are. You grow at your own pace. And on top of that, Emelie is incredibly generous and devotes her heart and soul to every single member, which is honestly priceless.”
EMMA FRANZÉN
“This is the best decision I’ve made as a photographer, and honestly, maybe even in my life! I LOVE LOVE LOVE our community and I’ll be here until the day the platform closes.
I love the support that’s always available, the constant encouragement we all get, and the knowledge! OMG, I’ve learned so much and I keep learning more every day.
And the joy! The joy you feel from the group, knowing you’re not alone, that there are kind, generous people who truly want to support you, and that you belong here, that feeling is everything.
Emelie and the amazing team, I’m forever grateful and I love you all!”
LINDA THÖRN
“Few people inspire as much as Emelie does.
Being part of her photography trainings has taken me to levels I never thought were possible.
Today, I’m a professional photographer, something that felt like an impossible dream just a year ago.
Thank you, Emelie!”
Sarah Johansson
“I’ve always loved taking photos, but I never really understood my camera or how light and shadows actually worked.
I would just take a photo at the moment and hope it turned out nice.
Then I joined Emelie’s courses and was so excited to get a spot!
Now I feel like I finally understand light on a whole new level.
She explains everything in such a clear and simple way.
And on top of that, she’s incredibly sweet, funny, and humble.”
Ida Myrvold
“I never dared to believe I could become a full-time photographer. Now, it’s all I think about. And it’s all thanks to Her Fearless Focus and the amazing support, encouragement, and community inside the group
The content constantly exceeds my expectations and helps me grow in ways I never imagined.
If you want to succeed as a photographer, this is where you want to be. Always.
I’ve never felt this empowered with knowledge and confidence before.
I’m never leaving this group.
And it’s all thanks to Emelie and the incredible members!”
- Charlotte Eversköld
“I’ve been part of several communities and education platforms for photographers, but Her Fearless Focus is truly outstanding. There’s so much valuable content and new material added all the time.
It feels like a family, with amazing colleagues around you, which means a lot in a job that’s usually pretty lonely.”
Lotta Johansson
“I’m so happy and grateful to be a part of Her Fearless Focus ❤
As a member, you never feel alone when trying something new.
You learn so much in such a short time, and I’ve gained more confidence thanks to you Emelie, and all the amazing members 🤩”
Theresie de Gosson
“I’ve grown in ways I didn’t think were possible since I started taking Emelie’s courses.
She teaches with joy, clarity, and heart, and you can tell she truly wants to help you grow.
Honestly, just look at me now. I can proudly say I understand light.
I no longer have to guess and hope for the best.”
Sandra Malmsten
A deep-dive training into the 2025 Instagram algorithm and how to actually attract clients through your content.
You’ll learn:
The 10 most powerful engagement-boosting strategies for photographers
How the algorithm really works (goodbye, myths)
What to post, how often, and how to get seen.
Features most photographers miss, that boost your reach instantly
Reels strategies that bring in new clients, for real!
DOWNLOAD AVAILABLE
Download and save!
Value: $500, only included when you join before the countdown ends!
STEP BY STEP + COMMUNITY SUPPORT TO LEVEL UP YOUR PHOTOS, YOUR CONFIDENCE AND YOUR BUSINESS.
PRIVATE FACEBOOK GROUP
Get support, quick wins and expert help from our amazing team of expert photographers.
Value: Priceless
LIVE PHOTOSHOOT & EDITING SESSION
A magical behind-the-scenes session with an expert photographer, including live Q&A.
✅ Download available
Value: $300
LIVE Q&A, FEEDBACK OR BONUS SESSION
Monthly live session with Emelie or a guest expert.
✅ Download available
Value: $300
THE FEARLESS PROGRESS
20+ focused lessons to build a thriving photo business, step by step.
Value: $1000
TEMPLATES, ACTIONS & PRESETS
As a 3-6 month member, you’ll get access to 100+ Photoshop & Lightroom tools and 10+ Canva templates to save time and elevate your brand.
✅ Download available
Value: Over $3000
GUARANTEE
Try it for 10 days, love it, or get your money back!
TOTAL VALUE: $4600
One-time payment, and your price stays locked in for as long as you’d like to stay!
⭐ Save $72 ($12 monthly) compared to the monthly plan.
⭐ 100+ ready-to-use edits and templates included, valued at over $3000.
Your price stays locked in for as long as you’d like to stay!
⭐ Save $21 ($7 monthly) compared to the monthly plan.
⭐ 100+ ready-to-use edits and templates included, valued at over $3000.
No commitment, cancel anytime directly from your account.
Monthly membership does not include templates, actions, or presets.
JOIN MONTHLY
You’ve tried guides, webinars, reels. Maybe even bought presets or a new maternity dress.
But something’s still missing.
And that doubt creeps in,
“Are my photos even worth paying for?”
The solution isn’t more freebies.
➡️ You need a method that shows you exactly what’s missing in your photos and your business.
The final puzzle piece that makes it click.
The one that makes your photos feel like WOW and gets clients happily paying $1,100 for your unique style.
That’s why I created Her Fearless Focus, a membership that goes deep into both your photography and business, so you finally get the full picture you’ve been missing.
We break it all down, help you spot the gaps you’ve never seen, the ones that have cost you bookings and made people scroll right past.
This is the membership that gives you the full framework to do the same.
This is your moment to join the community you’ve been craving, and build a business that finally feels solid.
Because let’s be real, if freebies and prompts were enough, you’d already have the business you dream of.
YOU GOT ME, I'M IN!
Send me a DM on Instagram (@herfearlessfocus) or Messenger (LINK), and I'll be happy to help you!
Get started today before this once in a lifetime opportunity expires. Get started today before this once in a lifetime opportunity expires.